The diagram will document how high or low the product should show on a shelf, as well as what products should surround it. These are especially useful for big-box supermarkets or convenience shops that sell several items (and types of goods) from a variety of vendors and have lots of space to fill. The detail in a planogram it will show the exact shelf that an object is stored in.Ī planogram is typically a common portion of more detailed documents of visual merchandising.
It can be defined as a schematic drawing or a plan to show products in a shop to increase sales.Īs well as providing a schematic illustration of the aisles, tables, and point-in-sale in your shop, for example, a planogram will show you precisely where different items are placed. They are comprehensive and detailed layout drawings of a store, with particular emphasis on product placement.
A planogram is a diagram that represents how and where particular retail products are to be positioned on retail shelves or showcases to boost customer purchases.
